Sweet Candy Company is a 130-year-old candy company based in Salt Lake City, Utah. They're world class facility provides over 250 candy items at a national level, including Non-GMO, Allergen-Friendly, and Organic options.

At Sweet Candy Company, I oversee the design, creative direction, and execution of brand assets across all touchpoints, including branded campaigns online, consumer packaging & products, organizational events, and user experience across multiple channels. I execute on the design, content of the website, and implement any developmental updates and features. I also provide creative direction and create conceptual designs for contract manufacturing and provide strategic support to sales and marketing by providing visual tools and collateral in Digital & Printed Media, Online (ecommmerce), experiential design, 3D Concepts, Graphic Design, Film/Motion, Video Editing, and more.

Creative Art Direction & Design for all Digital & Printed Media for two consumer brands: Sweet’s and Surf Sweets.

Direct to Consumer
- Corporate Brand Design and Collateral
- Trade Show Booth Design

• Packaging & Displays
o Design, Redesign, and Production File Preparation for rigid and flexible packaging
o 3D Concepts for Retail Displays & Packaging for Branded Products and Private Label
o Private Label – Dieline and Art File Preparation

• Web & Ecommerce
o Creative Direction & Design
o Content Management for Seasonal Promotions and Marketing Campaigns
o Custom Feature Enhancements/Modifications & Development
o Web Accessibility Enhancements & Quarterly Audits

• Social Media
o Content Design and Management

• Marketing
o Email Marketing Design & Deployment

• Branded Product Lines
o Conceptualize and Design new and updated looks for legacy products.
o Conceptualize and Design modified product lines for retail partners and special programs.
o Conceptualize and Design packaging and graphics for Contract Manufacturing

• Product Photography
o Product Photography and Edits for all Digital and Printed Media, Website Content, and Social Media

• Film & Video Editing
o Video Capture and Editing for Social Media Content, B2B Sales & Marketing Content, and other internal applications.