Make your brand stand out on the shelf, online, or in your shop. Jellyspine Design will adapt your product for a multi-channel experience. Scroll down to learn more.
Yo, That's a Cool BoxSubconsciously, packaging is often used as the final decision maker before making a purchase. Though for some, it's a confirmation of an authentic, quality product. Each project presenting different obstacles and situational variables have been approached with flexibility in mind. From the dimensional logistics of transit - to assembly on the factory or store level. We'll design differentiating graphics that perfectly sync to the structure of your packaging.
Our specialty is corrugated packaging and retail display design, however, we learned early on to expand our offering among different markets and substrates in order to provide a more dynamic service to our customers.
Our specialty, we have designed over 5,000 packaging dielines in the corrugatd industry. Primarily focused on Point of Purchase Displays, Retail Boxes and industrial applications.
Folding Carton & Rigid Box
In addition to the corrugated material, we can easily design packaging utilizing folding box board. This substrate is often used for retail packaging across many different industries including cosmetic, food, and everyday items.
We have designed labels for the beverage industry, automotive, hunting and fishing, cosmetics industry and more. It's a great medium to provide cost effective effects on a multitude of different substrates.
Whenever possible, Jellyspine design provides conceptual renders of packaging before anything is ever printed. This has significantly reduced the amount of revisions that happen on projects.
Creating a useful product is only the first step toward making money; once a product has been designed, it's time to think about packaging. Packaging Design is a complicated business, so it's always best to enlist the help of a skilled professional, but that doesn't mean a product's creator shouldn't play an active role in this essential process. Small business owners often neglect to consider the importance of functional and eye-catching packaging, but by following the tips below even a first-time entrepreneur can wind up dramatically increasing his or her sales.
While it's true that packaging plays a large role in consumer marketing, its primary function is practical: no matter what material is chosen for the packaging, it must adequately protect the products it carries. The amount of padding or other protection that's required will, of course, depend on how fragile the product is. Any products that are fabricated out of glass, thin porcelain or ceramic, or another particularly fragile material should be provided plenty of padding, even if it means the package needs to be a little bit bigger.
Consider the Audience
Creative packaging takes the product's intended audience into account. Products that are designed for children can benefit from packaging that features bright colors, cartoon characters, and plenty of visual appeal, while those that are designed for older adults might be better suited to a simpler, more straightforward design. Try to have a good idea of the products' intended customers' demographics prior to beginning the design process, as this will make simple decisions such as color scheme and whether or not to include graphics much easier.
Make Use of All Sides
Some first-time entrepreneurs are tempted to clutter up the front of their new products' packaging with every conceivable bit of relevant information they can find. This is a mistake. While it's a good idea to use a product's packaging to tell a story, this is best accomplished through keeping the front simple and including a written blurb or carefully chosen illustrations that indicate the brand's unique history on the back.
Brand marketing focuses on making sure that a company's brand name or logo is easily recognizable and easy to remember. Product designers who ensure that their goods' packaging features their companies' brand names prominently won't just be more likely to attract repeat customers, who will find it easier to differentiate their products from others on the market, but will also find that consumers are more likely to begin to recognize their unique branding. Keeping the front of the package simple and ensuring that it prominently features the company's logo or brand name is like free marketing; it will help increase exposure.
Think Outside the Box
While it's true that some products are still best suited to being packaged in square or rectangular boxes, many modern packaging designers utilize multiple materials and visually interesting shapes to attract new buyers. This can help to set a new product apart from the crowd, especially if most competing brands use more traditional, less eye-catching designs.
Give a Sneak Peak
Modern packaging companies often utilize several different materials in order to create a final design. If the product is made of a particularly unique or luxurious material, it may be a good idea to include a package window so that consumers can see exactly what they're getting; this tip can also be applied to food products, which consumers are more likely to trust if they can see. However, those whose products must be viewed in their entirety in order to establish their worth may want to consider including a detailed graphic or even a photograph on the front of the package instead.
Choose Packaging Materials that Represent the Product
If the product is marketed as being environmentally sustainable, its packaging should be too. There is a growing consumer movement in today's world toward increased awareness of environmental sustainability and put simply, consumers aren't stupid. They will notice if an all-natural health food or cleaning product that claims to support the environment is packaged in wasteful ways and will be more likely to go for one that features sustainable packaging.
Trust the Professionals
The reason that business owners hire professional packaging designers is to ensure that they have someone on their team who has experience in the field, so it's best to listen to any advice these dedicated professionals have to offer. Chances are, the designer is making his or her suggestions based on extensive prior experience with other clients. Take advantage of professional designers' prior training and experience to ensure that the product's packaging will be both functional and representative.