The human experience and technology we've come to adapt has exacerbated our timely tendencies. It has changed consumer behavior in more ways than just where we shop, or even how we shop. It has significantly decreased the attention span of your customer. Enter Fluid Branding - a strong adaption of your brand on every medium that your customer consumes content on. What may engage them today, could change tomorrow. Having some fluidity to your brand would greatly benefit your company.   

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Brand Services

From business cards, to hard-bound books & digital assets outlining how to present your brand at market. We create a consistent look with every interaction. Be something different.   

Logo Design

Logo Design

Logo design can be rather complex, in today's world logos must be adaptive but familiar and timeless. Jellyspine Design will make sure it works across platforms and applications. 

Brand Guidelines

Brand Guidelines

It's a book, digital or printed upon request that outlines the way to present your brand in different market environments. From color usage to logo placement, your keep a concentric look. 
Stationery Design

Stationery Design

Easily complete the look with fully designed business assets. From envelopes to promotional items, business cards and more. 
Adaptive Market Strategy

Adaptive Market Strategy

We'll provide a comprehensive strategy of each channel and how to provide meaningful content when first launching your your brand. 
Brand Experience

Brand Experience

Every touch. We'll provide tangible ideas, and concepts that could improved your customer's emotional response to your product or brand. 
Miss Anything?

Brand Guidelines

We do all kinds of graphic design, don't hesitate to request something. 

Brand identity has become a buzz word in modern marketing, and with good reason: establishing a strong brand identity helps to solidify consumers' associations between the products and services they need and the companies that provide them. Establishing a unique brand identity is not an easy process, though, which is why many branding and marketing companies have been springing up offering their services to help. Business owners who are interested in attracting new customers and solidifying their existing customers' loyalty can learn more below.

Let's Start With the Basics

When attempting to understand a new concept, it's always best to start at the beginning, so let's take a look at a few basic definitions. The term “branding” refers to the process of shaping a distinct brand, which is essentially how the company and its products or services are perceived by customers. Brand identity, the focus of this article, is the larger collection of all the marketing elements that go into portraying the right image of the company and its brand.

Taking the First Steps

The first step anyone looking to establish a strong brand identity to take is to give some thought to the company's mission, values, and brand personality and to find a way to convey these ideals to consumers. It's essential that companies establish a unique voice and personality in order to differentiate themselves from their competitors. Those who are scratching their heads may want to start with a brainstorm about what makes their companies unique and what beliefs and values they want to portray to the world.

Brand Design

An effective brand design should be created from the ground up, starting with choosing color palettes, forms and shapes, and typography for brand names and logos. These should remain consistent whether the logo is featured on the company's website, its product packaging, or its promotional materials and should be easily distinguishable from other companies' brands. When they are all put together, these elements amount to the building blocks of a successful brand design.

Bring the Design to Life

Once a company has done plenty of brainstorming and decided which direction to go in terms of basic branding elements, it's time to enlist the help of a professional. Find a marketing firm that offers help with all elements of Branding & Identity Design, as this will ensure a consistent and comprehensive final marketing plan. There are many elements that must be considered during this process, a few of which are described in more detail below.

Brand Logos

A company's logo constitutes the cornerstone of any successful, well-established brand identity, so it should clearly communicate brand value and should utilize a classic, timeless design that will still be just as visually appealing a year down the road as it is the day it is created. Arguably the most essential element of creating a successful logo, though, is ensuring that it is easy to recognize and makes a lasting impression on consumers. Logos should look equally good in multiple formats and sizes, in color or grayscale, and online or in person.

Company Websites

In today's increasingly digital world, a well-designed website can go a long way toward both attracting new audiences and converting them into loyal customers. This is where the company's brand identity should be most evident, as there are almost infinite possibilities for expressing its mission and values and conveying the importance of the products or services being offered. A company's website should be both user-friendly and visually appealing and should offer plenty of unique content and information about the company itself and each of its products or services.

Product Packaging

Companies that create physical products rather than digital ones need to consider product packaging as one important element of brand identity. It's a good idea to keep packaging design simple, to feature the company's logo prominently, and to cater to the product's audience. Professional packaging designers know what information and visual elements to include in order to entice in new customers and provide relevant information without overwhelming them.

The Take-Away

Brand identity is what sets a company apart from its competitors and offers both existing customers and potential customers information about what the company does and what they should expect. Portraying a company and its products or services consistently and in a positive light is a difficult process that requires a good deal of specialized knowledge and expertise. It's always best to begin working with a marketing company early-on in this process, as this allows business owners to avoid common mistakes and ensure that they are doing everything possible to establish a positive brand identity.