What Consumers Buy with Voice Shopping Today
Voice assistants are gaining in popularity today and are available on smartphones, tablets, and stand-alone devices like the Amazon Echo or the Google Home. Right now, 32% of consumers own a stand-alone voice assistant, but this number is expected to grow before the end of the year. While only 3% of owners use these devices to purchase items right now, this is expected to grow to at least 40% within the next three years.
Consumers can purchase many different types of items with the voice assistants, making it incredibly easy for them to shop online. Some of the items most likely to be purchased include household goods, groceries, personal care products, and groceries. However, as has been seen before, stores that don’t get ahead of new trends like this might be missing out on a huge advantage. While Amazon and Google are only working with a limited number of retailers right now, it’s likely they’ll begin to work with smaller retailers as well in the near future.
Small businesses can go ahead and start preparing for their customers to be able to shop via a voice assistant at their business. They’ll want to start working on a variety of different techniques designed to make it more likely consumers will find their products when shopping online, including using the right keyword phrases, creating a Google business listing, or by starting to sell products on Amazon.
The Frequency of Voice Shopping Today
Statistics show that voice shopping is slowly getting started, with about 3% of those who own a stand-alone voice assistant using it to purchase something. However, the number of people who own a voice assistant is rising quickly as more and more people find a use for them in their home. As they become more commonplace and the options for voice shopping increase, more people are expected to start shopping with their voice assistants for a variety of different products. Experts do agree that this should change quite a bit within the next few years, potentially leading to consumers spending around 18% of their total shopping budget with voice shopping.
The Future of Voice Shopping
Consumers already use a voice assistant on their smartphone for searches online, from the weather for the day to scores for their favorite sports team. This is becoming second nature to many people today, and it’s leading to more people starting to use their voice for shopping as well as searching for information. Soon, instead of making a list and going shopping, they’ll be able to tell their voice assistant to order new household supplies, purchase a shirt they want or order food to be delivered. They will even be able to order groceries when they get low on something, making it possible for people to shop for whatever they want without leaving their home or sitting down at the computer.
Right now, consumers mainly order products with voice shopping by using their smartphone or a stand-alone voice assistant. However, that’s likely to change in the future as well. Vehicle manufacturers are including built-in voice assistants with their vehicles. Refrigerators and other products are being designed and sold with a built-in voice assistant. In the near future, just about any electronic device will be able to accept voice commands. All of this is going to make it even easier for consumers to simply talk to a device and order the products they might want.
Preparing a Business for Voice Shopping
Results for text-based searches today are based on a Google algorithm that determines the right websites to help a consumer find what they’re looking for. This isn’t available for voice searches right now, but that doesn’t mean businesses can’t start preparing to sell to customers via voice shopping. There are a few things they can do to get ready for voice shopping and to make it easier for more people to find their business when voice shopping becomes more prominent.
Though voice shopping is just getting started, the technology is there for this to become more mainstream. Increasing numbers of consumers are starting to use voice shopping for at least some of their purchases, and this is expected to continue over the next few years. Starting to prepare today could help your company get ahead of the trend and be ready.
]]>What is Branding?
The branding is how a consumer identifies a company. It’s more than just the logo, the colors used in the logo, or the message the company creates to tell consumers about their business. It’s everything together that creates a cohesive picture of the company and helps the customer remember the company on an emotional level. It’s the visuals, the messages, and more the company will use throughout all of their advertisements, their website, and their storefront. Consumers don’t need to see the company name to remember which company it is since the branding triggers their memory.
Why is Consistency Important?
The first impression helps consumers know what to expect from a business, but it’s not everything. A consumer isn’t likely to purchase something from the business the first time they hear about it. Instead, it’s likely they’ll hear about the business over and over again before they decide the business is the best option for what they want.
When the branding for a company is consistent, it makes it more likely the consumer will remember the business. Consistent visuals and messages help consumers recognize the company faster. They help consumers start to trust the company since they learn what to expect from the company. It’s no longer about a first impression to encourage a consumer to buy something. Instead, as soon as a consumer sees the branding, they’ll start thinking about what they’re going to purchase from the company.
If the branding is inconsistent, consumers don’t learn what to expect from the company. Each time they see something the company has published, it may seem like it’s the first time they’ve heard of the company. Their memory isn’t jogged by the consistency, so they may not recognize the company and won’t start to feel they can trust the company to deliver the quality they desire. They simply won’t create an emotional connection to the business that makes it more likely they’ll purchase something.
Creating Trust Through Consistent Branding
A company name isn’t created just by running an advertisement online or offline. It’s created through consistent branding. Branding done right encourages consumers to trust the business. It gets their attention, but it also helps to show them that the business is going to be exactly what they expect and what they’re looking for. A consumer isn’t going to purchase anything from a company they don’t trust.
When branding is consistent, it shows the consumers they will know what to expect from the business. It reaches out to them on a personal level, creating an emotional response. As they see the branding for a company more and more often, they see that the company is always consistent with the visuals in their advertisements and the message they’re sending. The customer will start to feel like they can trust the business because they recognize the company and realize they’ve seen information about the company many times before. Consumers develop an emotional connection to the business which helps to build trust.
Consistency Helps Create Confidence in the Company
Brand confusion occurs with inconsistent branding. Customers are confused by what they see if they see something different every time they see information about a company. Even if they do start to recognize the company, they may not develop an emotional connection to the company. This can cause them to lose confidence that the business is professional, is a company they can trust and is a company they should purchase from.
When the branding is consistent, it gives consumers more confidence to purchase something. They won’t be confused by the message put out by the company or about what the company stands for. They’ll have a better idea of what to expect from the company, ensuring they can build the emotional response to the branding and begin to trust the company.
Branding Consistency Helps Build on Previous Success
Branding is instrumental in encouraging consumers to give the business a try. However, branding goes far beyond the initial purchase. Through targeted advertisement and consistent branding, consumers can become encouraged to continue to purchase from the business. The branding builds upon the successful purchase, showing consumers they can expect the same thing every time they purchase something from the business.
Consumers today tend to be repetitive with the products they purchase. Many consumers always purchase the same type of soda, the same brand of toilet paper, the same type of laundry detergent. They like knowing what to expect from the product so they can be sure they’ll get the quality they expect every time they make a purchase. This is where consistent branding can be incredibly beneficial.
Once the consumer has purchased something from the business, they know what to expect from them. As they continue to see the company’s branding through the advertisements, they’ll start to think about purchasing something from the business again. Since they were happy with their previous purchase, they’re more likely to go ahead and purchase something else. The consistent branding helps encourage this because they know the brand is consistent and feel that the quality of the products will be consistent as well.
How to Create Consistency in a Brand
Planning ahead is the best way to create consistency within a brand. With larger businesses, it’s important to make sure everyone is on the same page when something’s being created for the business, whether it’s a new website, a new advertisement, or a social media post. Creating guidelines can help ensure everything is consistent, no matter if it’s used online or off. Small business owners can create guidelines just to help them remember everything, then provide the guidelines when they receive assistance for anything they’re creating for the business.
The guideline should include all details about the branding for the business. Visuals such as the logo itself, the color palette used, fonts used, patterns, textures, icons, and more are crucial. It should also include guidelines for photographs or creating new images for the business. The guideline should include how the logo might be used, phrases often used by the business, and guidelines for how to use everything together in advertisements, on the website, and on social media websites. Basically, everything essential to the brand should be included in the guidelines to ensure everything remains consistent no matter who is working on something for the company.
Changing the Branding for a Company
Although consistency is key, rebranding a company might be an option in some situations. If you’re just starting to become more consistent with the branding, stick with it for as long as possible to see what works and what might not be working very well. It does take time for the branding to start to have an impact on consumers.
If the current branding is consistent but still isn’t working, it’s possible to make some changes so everything works better. This can be done all at once to ensure it’s done as quickly as possible so the branding can start to work again or achieved with slow changes over time to minimize the amount the branding changes at any given time. Both methods have pros and cons to them, so it’s important for the company to consider which method is the right one for them.
When changing the branding, it is crucial to try to minimize the number of changes. Consumers who have already become very familiar with the branding might take to the changes easily. Those who have only seen the branding for the company a few times, however, may become confused with the change and it might be a setback that discourages them from trusting the business. While many consumers will start to trust the business again once the branding is more consistent, it’s typically easier to find new customers and retain current customers when the branding changes are minimized.
Paying attention to branding, trusting a business, and continuing to purchase from a business are not usually conscious decisions. They’re emotional and can be created with the branding for a business. Consistent branding helps create this emotional response in consumers, helping your business not only find more potential customers but create repeat customers as well. Whether you have already been working on the branding for your business or you’re just getting started today, be as consistent as possible with your branding to help encourage consumers to purchase something from your business instead of the competition.
]]>Are there times when you feel like a fraud? Did you recently receive a promotion you feel you didn’t deserve? For some, being asked to lead a project can leave them with this feeling, and others experience this when they are asked to manage a team of co-workers. This feeling is more common than many individuals realize and is referred to as imposter syndrome. Surprisingly, it affects more people than most realize and is often seen in individuals who appear to be at the top of their career. What does every person need to know about this syndrome and how to combat it?
The major symptom associated with imposter syndrome is a feeling that one or more successes are not deserved. The person experiencing these feelings believes they have made it where they are today simply because of timing or good luck. Some link these successes to other factors that they have no control over. They cannot accept that they made these successes happen, due to irrational thinking on their part about their performance and aptitudes. If they don’t believe they’ve excelled, they are unable to accept the rewards that come with doing so. The feelings of inadequacy often increase as a person moves up in his or her chosen field.
What people need to recognize is everyone has likely experienced this type of feeling in the past. Furthermore, these feelings will probably rear their ugly head in the future again, as it is difficult to completely overcome the symptoms of imposter syndrome. Fortunately, there are several ways a person can overcome these feelings and accepts the successes they have earned. It’s simply a matter of learning to identify these thoughts and manage them to move forward.
First and foremost, a person must determine what success is tied to these feelings. Is it a promotion, a new honor that has been bestowed, or a job transfer that was highly coveted by a co-worker? In many cases, a person experiences these feelings when they believe someone else is more qualified or entitled to the success. They undersell themselves while inflating the other person and that is the source of the feelings.
Once the source of the issue has been identified, it is best to speak to someone who is trusted about these feelings of inadequacy. When the issue is related to work, speak to someone outside of the job. When it is a problem within the home, seek the guidance of someone outside of the family. This gives the person being spoken to a way to see the situation from a different light and determine if the thoughts and feelings are irrational. Furthermore, he or she can provide reminders of the strengths of the person questioning their worth and abilities.
Carry this one step further and make a list of these accomplishments. This should be done regularly, as it is a helpful reminder of the work that has led a person to where he or she is today. Numerous people find it helpful to write their personal story to show where they have been and where they are today. Completing this step allows the person to reflect on how far they have come and why they have been successful.
Look to those who have been helpful in the past. Should their competence be questioned? They knew what they were doing when they offered the promotion, job transfer, or other option, and they made deliberate choices, taking the potential and experience of each possible selection into mind when doing so. As a result, the person selected should feel confident that they are deserving of this success.
Imagine a world where anything is possible and write down what this world would look like or tell someone about it. Although this world may not be possible for reasons beyond a person’s control, it never hurts to work toward the ideal. Doing so can lead to amazing things, so don’t let imposter syndrome get in the way of progress.
Reflect on the internal language being used, as this often holds a person back, but it doesn’t have to. Make use of phrases that are confident and assertive to counteract any negative self-talk. Individuals who do so begin to believe what the mind is telling them and become more assertive in their interactions with others to see their ideas come to fruition.
By sharing their knowledge and expertise with others, a person finds they learn more about themselves. The mentoring process brings to light knowledge and strengths while revealing skills that may otherwise be overlooked. The act of helping another is very empowering also.
Individuals who are very successful in their career often fall victim to imposter syndrome, which is a sign that they are doing something right. The questioning that takes place thanks to this syndrome helps the individual discover their personal strengths and weaknesses, what they are doing successfully, and where improvement needs to be seen. This is beneficial to all, as it helps a person to grow.
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Product packaging design shouldn’t happen before the brand’s goals are assessed. By establishing priorities based on customers’ interests and the brand’s values, it’s easier to present customers’ orders in a compelling way. Packaging should be secure and damage-resistant while conveying the brand’s essence. Each part increases the unboxing’s aesthetic value, which engages customers and makes them more likely to share their experiences.
As important as the style, shape, and quality of packaging is the product that goes into it. Besides the product’s quality, its value perception is the most crucial factor. This means, that, when someone opens the box, they should feel that their investment has paid off. This portion of an unboxing depends mostly on product procurement, but that’s not the entire picture.
What’s equally important is how these products are arranged, which materials are chosen for the inside, and the professionalism with which the product and packaging are presented. Some valid questions to ask at such a point include:
To sum things up, boxes should look professional, full, coherent, and complete. By meeting these criteria, companies can create an exciting, fresh unboxing experience that’s worth the purchase price.
The box itself is an integral part of the unpacking experience. This valuable piece of real estate gives sellers the chance to include the company’s logo in the overall packaging design. Using fun, colorful icons gives customers a taste of what’s to come while reminding them of where the product came from.
As companies shape their fulfillment experiences, time remains an important consideration on both ends of the spectrum. Cutting the time required to create a package can help keep fulfillment costs under control. Furthermore, when packaging is designed in an attractive but frustration-free way, customers are more likely to make repeat purchases and recommend products to others.
Although shipping and fulfillment are some of the most significant cost factors for online sellers, there are still a few ways to ensure that packaging design doesn’t cut into the company’s profit margins. For instance, when materials like tissue paper are included, buying in bulk will lower their price. Instead of using custom-branded packaging tape, use the plain type, and choose another brand identifier.
The buyer’s journey doesn’t end with order fulfillment. When a person has unboxed a product, what do they do with the box? Is it tossed into the trash, or used for something else? Many buyers repurpose custom packaging in a variety of ways, from household storage to makeshift pet beds. If sellers focus on the usefulness of the product and its packaging, customers will think of the company long after the sale is final.
Creating a top-quality unboxing experience is a crucial part of a business’ success. When companies make good first impressions, people take to social media to spread the word about its products and services. In planning the unboxing experience, consider these three factors:
Companies create unboxing experiences for a variety of reasons. Not only do they encourage customers to share videos and photos; they offer social proof that the purchase is worthwhile. However, there’s more to it than meeting customers’ expectations. For the experience to be truly successful, it has to show customers what they have to gain.
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What’s Great About VUI
To create an effective voice user interface, a company must understand its target market, what it’s looking for in a virtual assistant, and perhaps most importantly, what they want to avoid. VUIs provide benefits not found in other UI forms, such as those listed below.
What’s Not So Great
As touched on before, VUI implementation comes with its share of challenges, and problems often come when developers don’t understand human psychology well enough. To minimize consumer frustration and increase adoption rates, consider the following challenges inherent in virtual assistants.
How GDPR Will Change the VUI Integration Process
In the recent past, user privacy issues have come to the forefront. After Cambridge Analytica, many believe that Alexa, Google Home, and other devices may be listening to private conversations as the GDPR deadline looms. Consumers want to know what these devices record and store, and they’re particularly concerned about how companies use their data. As issues like this continue, users trust these devices less and less. Adoption rates now depend largely on customers’ perceptions as far as privacy is concerned.
Improved Customer Service
Voice tech has already affected the customer service industry, and conversational UIs will bring even greater changes in the future. A good example is how call centers use voice recognition to sharpen their conversational skills. While human connections are always preferred, voice interfaces can augment these connections. It remains to be seen which firms will embrace such technology, and how it will affect their customers’ experience. One thing is certain, however: investments in VUIs now can help companies save money in the future, when customers become more comfortable with virtual assistants.
What’s Next for VUI Technology?
VUI-based systems have one all-encompassing goal; to offer an immersive, nuanced, and humanized experience. While there’s still a long road ahead, current technology allows developers to create more human-like software and complex algorithms. With these advancements, companies have gained more opportunities to help users save time and frustration.
Don’t Let the Company Lose its Voice
The primary roadblock to widespread VUI acceptance and implementation is that development teams are required to adapt their communication styles to accommodate a device’s limitations. For the user, such limits make interactions tedious at best and impossible at worst. To make user experiences seamless, companies must develop machines that can understand tone, attitude, and context, and can understand users’ intentions based on previous behaviors. When companies don’t rely on pre-programmed scripts, they retain their unique, brand-centric voices. Keep coming back to learn how we’re just scratching the surface of what these devices can do, and find out how to keep pace with the changes.
]]>Your colors need to work well together, but they also have to be carefully chosen as people will generally see more than just what your image shows. They’ll perceive the meaning behind the color without realizing it and it can impact their mood, the chance they’ll purchase something, and how they’ll feel about your business now and in the future.
Color deeply impacts what people feel. Many people have heard they should use certain colors in a nursery, for instance, to help calm the baby when it’s bedtime. Restaurants carefully choose their colors to encourage customers to eat there.
Whether it’s a commercial, an advertisement, or a logo for a business, the colors used can have a huge impact on the way the customer sees the business and how they feel about the business. The colors you choose to use should be selected carefully to portray the feelings you want your customers to feel.
Different colors generally have different meanings to most people. While one particular color isn’t going to have the same effect on everyone, it can generally stand for one feeling and most people will associate it with that feeling when they see it, whether they realize it or not.
A recent study showed that colors in designs are crucial and can have a huge impact on whether customers are going to remember the brand and what they’re going to associate with the brand. Another study showed that the general perceptions that come from colors can be different with different cultures. This is important to understand if you plan on doing business in many different countries.
Color can be used to sway an audience and encourage them to perceive what the business wants them to perceive. For instance, if you want your customers to see your business as sophisticated, you’ll want to use a purple color in your design. If you’re trying to appear more trendy or exciting, a red color is a better option.
You may already be familiar with the associations between yellow and happiness or blue and sadness. These are common themes businesses use to get across their point in their logos or brands. There are also other tones you can set by choosing the right colors, like using red to dictate excitement or gray to show calmness.
Color can help you encourage your customers to purchase products or services from you. Many businesses today use color in this way. You’ll want to think about what your customers are looking for and use colors that convey that perception or feeling to them. For instance, if you want to be seen as rugged, use an orange color. If you’d like to be seen as a business full of excitement and fun, use a red color. If you have a business that focuses on health, use more greens in your logos.
Customers need to be able to trust you before they’ll do business with you. When you’re creating a logo or website, use blue in the design. This generally shows you’re dependable and trustworthy. Computer companies, large retail companies, and many other types of business will use blue for the main color in their logo to encourage customers to trust them more than the competition.
You may want customers to see your business as successful and competent with what you do. In this case, stick with green colors. They show that you’re reliable and successful, and that you’re going to be a secure company to work with. Green is often used for health-related businesses as well, and for grocery stores, food products, and any other businesses that want to promote the idea of growth or health.
As you’re creating a logo or other design for your business, be careful to choose colors that convey what you want potential customers to see and feel. Choosing colors isn’t just about how well the colors work together; it’s about the message they send to your customers and how your customers are going to perceive them. The right colors can make a huge difference for anything you design.
]]>Whether you’re at home or in the office, keeping on track of your tasks and managing everything properly can be difficult at best. Modern technology is the key to being more productive today than you were yesterday. It will enable you to learn how to manage everything life throws at you.
With the tiny computer in your pocket or a large tablet you take everywhere, you can take advantage of a variety of different apps that are designed to help you be more productive and get more done. While you won’t want to try out every app, there are a few that really stand out. These are the top 5 apps you need to try today, even if you just have a limited amount of time to take a look right now.
Your productivity can suffer when you have too much to do and cannot organize everything so it gets done as quickly as possible. Your productivity can also suffer if you forget about an important task that needs to be done because you don’t have it written down where you can easily see and remember it.
Apps provide the assistance you’ll need in your day-to-day life. They can provide all of the help you need to remember the important tasks, organize everything you need to do, and make sure you get a little bit of downtime so you get everything done without being overwhelmed.
When you take advantage of the top apps for productivity, you’ll see how quickly you can become more productive. You’ll start to get more done, be able to make sure everything gets done, and you’ll be on top of everything that you need to be concerned about. These apps make it easier for you to do just about anything and stay on top of your game.
You’re likely going to want to check out all of the apps on this list, and you may want to go ahead and download all of them to see how they work. What you’ll find is they all do different things. You will likely want to have at least a few different apps you use for your productivity.
While this might sound like a lot more for you to keep track of and do, it’s actually the opposite. Since each app is different, you’ll use them for different things. You won’t have to worry about overlap or about missing something important. Instead, you’ll quickly find that they not only fit into your workflow easily, but they help you improve your workflow so you end up saving time.
When you’re looking through the apps, it’s important to be focused on what you need. You may want to give them all a try to see what’s going to work well for you, but you may not need all of the apps. Or, you may want to use all of these apps and try out a couple of other productivity apps. It doesn’t matter how many you use; what matters is that they’ll work for you.
Take your time when you’re playing with the apps to learn a little bit more about what they do and how they work. You might not fully appreciate what the app can do if you just look at it for a couple of minutes. Instead, get everything set up and give it a try for a day or two. This will help you see if it’s invaluable for you.
Asana enables you to track projects easily so everyone knows what is happening and what needs to happen. You and your team can collaborate on the site to check off tasks as they’re done and manage all of the details of the project in one space. This pulls your team together and lets anyone check the status of the project and the tasks left to do whenever they want.
More than likely, you already use Gmail or an equivalent for personal emails. However, you may want to start using it for your business emails as well. Google provides email forwarding so you can have all of your different emails show up in one inbox. If you have a few email addresses, you can choose the one you need when you write an email.
Gmail offers many other features as well that can help your productivity. When you schedule a meeting through an email with someone else, Google can add it to your calendar. It can help remind you of meetings, appointments, tickets, passwords, and much more.
IFTTT (If This, Then That) is an app designed to work with the services you have to automate some of your workflow. The abilities of this app are nearly endless as you can create automated tasks for just about anything. It also enables you to connect your tech devices like the Amazon Echo or Google Home together and with other apps so you can use them to automate your tasks.
When you need to create forms, Wufoo makes it easy to do. You can easily create forms online without having to know how to code them on your own and use the information to gather information from clients or customers or to collect payments through a variety of different payment methods.
Zapier makes it possible for you to connect your apps together and make sure you stay on top of everything. One of the examples they use is to automatically download attachments from Gmail and then alert you that the attachment has been downloaded through your preferred method of communication. This opens up quite a few possibilities and can help you automate some of your work easily.
These apps are going to help you boost your productivity and improve your workflow. They provide a good start to help you see how apps can help improve your productivity and what you can use apps for. Once you start using them regularly, they’ll be a part of your routine and you’ll really start to see the difference they can make.
]]>Engage with Your Customers
Social media is a way to connect with your customers. They know how and where to reach your business and you have the ability to reach out to them. Plus, when you post on social media, they can engage with your posts and every time they see a post from you it will increase brand recognition for your business. The more you engage with your customers, the more you can learn from them and the more likely it is they’ll purchase something from you now or in the future.
Improve Brand Loyalty
When potential customers see your brand often through social media, it helps improve brand loyalty. Since they see your branding frequently, they’re likely to think of you instead of a competitor when they need something you provide. This means they’re more likely to associate your business with the products they need. They won’t have to do a search when they need something, they’ll just reach out to you on social media or visit your website.
Easier Research for your Company
Your company is going to need to make new products and services or improve the ones you currently offer. To do this, you need to understand what your customers are looking for. Social media is perfect for this. You can easily see what your customers like or don’t like so you can cater your products or services to them.
Increased Website Traffic
Improving brand recognition and loyalty for your business helps ensure customers will look for your business when they need something. It also helps increase the traffic to your website. Whether they’re just looking for information right now or they’re in need of a product or service, they’ll visit your website to find what they need. This can help lead to increased sales through your website.
Improved Customer Satisfaction
Customer satisfaction is essential today. When your customers aren’t happy, everyone may know about it. It’s hard to get back from bad publicity through social media, but you can prevent it by reaching out to your customers regularly. If they know how easy it is to get help from you and they can contact you for questions or concerns, they will likely reach out to you instead of sharing what they saw as a bad experience with other people.
You need to be on social media because your customers are on social media. In today’s world, you need to be as proactive as possible in getting the attention of potential customers, and social media is another tool in your pocket that can make this possible. Start using social media marketing today to get and keep the attention of potential customers for your business.
]]>AI is already here and is already being used around the world. From personal assistants to video games, there are AI components to a lot of what you see and do today. They might not be robots like you could have imagined, but AI is starting to be far more prevalent in today’s society and this is only going to increase going forward.
Many people today use virtual personal assistants like Siri or Alexa. These assistants learn as they go and are always improving what they can do and how they can help you. Business owners, employees, and consumers all use assistants like these today to help manage their day-to-day life.
Video games are another example of AI in use today that you might not have noticed. In the past, enemies were located at predictable points in the game and acted in predictable ways. Now, enemies in the game can learn from what you’re doing so they can hide from your attacks or change how they’re attacking to make it more difficult for you to beat them.
AI is also being used for customer support today. Many businesses are opting for a chat option on their website so customers can easily get in touch with them. When the customer first connects with the chat, chances are they’re talking to a bot that will be able to answer most of their questions. If the bot cannot help them, they can then be transferred to a live person.
AI is constantly improving. It wasn’t that long ago that AI was just a thought written about in science-fiction books. Now there’s virtual personal assistants, chatbots, and even cars with AI being created. The boom in technological innovation has continued in recent years and it doesn’t look like innovation will be slowing down in the near future. The next couple of decades could see vast improvements in the function of AI as well as growth in how frequently it’s used by everyone.
Businesses have many different opportunities to start to use AI in the workplace. Some companies are using AI to chat with their customers about what they need help with before the person speaks to a live person. They can answer most basic questions for the customer and only those customers who have a more complicated question will need to speak with a live person.
Other businesses are using AI to boost their productivity and stay on top of all of the tasks they need to work on. This can be as simple as asking Siri or Alexa to remind you to do something at a certain time or it can be through using a virtual personal assistant for far more complex tasks you may want to automate. The possibilities for using AI in the future for businesses is nearly limitless.
AI can boost your workflow by automating tasks you do regularly or by reminding you of scheduled events. Instead of hiring a personal assistant to track everything for you, AI is capable of doing this. If you have a meeting coming up and you need a certain report before the meeting, you can use AI to remind you to print the report and to go to the meeting. If you regularly receive attachments through Gmail that you’ll need to download and look at on a mobile device, you can have the virtual personal assistant download the file, add it to the cloud, and then let you know it’s been uploaded to the cloud.
As time goes on, AI will become even more useful in the workplace. You’ll be able to take advantage of AI for many different tasks, from helping your consumers to keeping track of projects you’re working on and even helping you with those projects.
Much of the concern about AI is that consumers won’t want to talk to a robot when they need something. However, in the case of AI chatbots, consumers might not even realize they aren’t speaking with a live person. They’ll be able to contact the business and get the information they need quickly and easily.
The reality is, AI can boost consumer interaction, help them purchase the products they need, and provide much of the help they might need after they’ve purchased a product. AI can also be used to help remind consumers about services that are coming up, rescheduling their appointments, and much more. AI could actually be incredibly beneficial for consumers today.
Concerns today are that AI will take jobs away in the future and will make it harder for potential employees to be hired. This is a concern as more tasks are automated as fewer employees may be needed to manage a business, and many people are worried about high levels of unemployment.
However, there are still many jobs that AI cannot do and there will always be jobs AI cannot take over completely, so there will still be jobs in the future. Additionally, it’s too early to determine how big of an impact this might have as there are likely going to be many more jobs created because of AI that aren’t available yet.
AI is here and it’s only going to become more widespread over the next few decades. While it can be hard to predict what will happen as a result, there is a chance it will end up being very beneficial for most people. Looking around, you may already be able to see how AI is helping you keep everything organized and productive and how it can help you further as it improves and becomes more prevalent in society.
]]>If you want to help your business grow, you need to make sure your website is optimized for mobile use. Mobile users expect to be able to easily use your website and want to be able to find the information they need on your website. They cannot do this if your website isn’t properly optimized for their use.
Today, mobile users are a huge part of internet traffic in general. More and more people own mobile devices and use them to search for what they need. Whether you realize it or not, there’s an increasing amount of people who will find your website while they’re using a mobile device and that will expect it to be optimized so they can find what they need.
Studies have shown that mobile optimization leads to higher conversion rates. Mobile users are more likely than desktop users to spend money while they’re on your website, tend to spend more compared to desktop users, and are more likely to make impulse purchases. Mobile users can be a huge part of your customer base if you make it easy for them to use your website.
Mobile users are going to need the information on your website to be in a different format than desktop visitors will. They need the information to be in an easier to read format and available in much smaller chunks so it’s easier for them to find what they’re looking for. When you optimize the website for their use, the information will be much easier for them to find.
As long as your website is optimized properly, mobile users are going to be likely to stay on your website longer. If your website isn’t optimized for their use, it’s likely they’ll end up going back to their searching and reaching a competitor’s website instead of yours.
Mobile users are more likely to revisit your website in the future if your website is properly optimized. They know it’s going to be easy for them to find what they need on your website, so they’ll go to your website instead of looking for a new website to visit.
You need to make sure your website is optimized for mobile use. While this can take a little bit of work to accomplish, it’s something that’s going to help your business grow. It’s going to be well worth the effort in the long run when you have more traffic and higher conversion rates.
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